This week we will be introducing you to an African-American entrepreneur called a “millennial marketing genius” by Forbes & a marketing maven by Fortune magazine. Only the beginning of his accolades.

Everette Taylors’s career began at the young and tender age of 19. After starting an event marketing software company; a company he eventually sold 2 years later.

#FirstExit

After this success, Taylor took a leave of absence from Virginia Tech and relocated to Los Angeles, California, to serve as vice president of marketing at since acquired software company Qualaroo.

He was just getting started!

Since then Everette, has founded: GrowthHackers; an online growth hacking community with a mission to help companies ignite sustainable growth. Millisense; a marketing firm using data driven digital marketing to grow companies and brands. PopSocial; social media software company founded in 2016, with over $2 million in revenue within its first year.

Everette Taylor has been recruited by many heavy hitting companies in technology, from being named Marketing Officer at online printing giant Stickermule, to doing growth strategy work for Microsoft, as well as serving as Chief Marketing Officer for on-demand car rental delivery company Skurt; since acquired by Fair. Taylor’s time and attention is in demand.

Aside from being termed a  “visionary businessman” by The Huffington Post, & “an innovator changing the consumer marketing game” by Black Enterprise. Everette has also secured his place on the Forbes 30 under 30. No brakes on this machine, Everette also sits on The Root 100 most influential African Americans list.

Now let’s dive into Taylor’s latest endeavor: ArtX.

ArtX is positioned to disrupt the art world. Why does the art world need disruption you ask? With headlines like: High-end art is one of the most manipulated markets in the world; & Do You Have to Be Rich to Make It as an Artist?, it is clear what’s been going on for quite some time in the art world. In an industry where artists are constantly being forced to justify their existence, social prejudice is hard at work as another layer of opposition.

How the art game works:

  • An Artist will usually spend massive amounts of time working with a medium of choice; water colors, charcoal, acrylic, clay, recycled plastics or even animals preserved in formaldehyde. After the artist has gained a mastery for the medium, said artist may create a piece or collection of pieces to then share with the public.
  • Traditionally this is when the artist will link up with a curator. A good creator has developed relationships with gallery/ display spaces & a rolodex of clientele & knowledge of their specific taste.
  • This is more or less the go to market strategy for many Artists.
  • Artists produce the product; Curators sell the product; Galleries/ display spaces serve as the physical location for these transactions to take place.

Now let’s review this process with a bit more realism.

  • An Artist will have to create time in an already fast paced world to develop and refine their art. Said artist will also have to purchase or acquire whatever materials needed in the creation of their art. Limited funds = Limited materials = limits
  • After creating a piece or collection of pieces, the artist will usually contact a curator to assist them in showcasing their work. Curators charge a percentage for every piece of art sold. This means, an artist success often depends on the quality of Curator they have access to. The better the Curator the better the access -to gallery spaces and art collectors-, the better the access, the more a curator can charge for every sale.

It’s not what you create, it’s who displays is, & where its displayed. 

It’s not what you know, it’s who you know. 

We can easily project how things may work for an artist with affluent means. They usually have easier access to supplies, curators, & galleries. A look at any institutional art gallery will show the names accredited to the creation of these pieces are those of extremely wealthy producers.

Where does that leave creatives living in other varieties of circumstance? Thankfully there is now:

ArtX

ArtX is composed of three branches: Media Platform, Software/ Technology Solutions, & Community Development.

Media Platform

As a media platform, Artx.net; will serve as a virtual gallery space for artist to share their creations, connect or collaborate with other artist, meet curators and collectors. Artx.net is also positioned to destroy the “exclusive” connotation the art world currently holds so dearly. Making art inclusive is a pillar to the vision Everette has for Artx & the culture as a whole.

Software/ Technology Solutions

The ability to easily scale from 10 users to 10,000 users is what makes the software as a service so valuable to our society. There are often conversations in the tech world about how an app, or program has made tools exclusive to the rich accessible to anyone with a computer and internet connection. The whole; “you have a computer in your pocket more powerful than the computers first used to send astronauts into orbit” sort of thing. ArtX is proud to offer paid and free software tools created specifically for artist, in such a disenfranchised space. Through ArtX Amplify artist and creators alike are given access to the power of Artificial Intelligence (AI). This tool will allow artist to promote their work like never before. A virtual curator of sorts that will help artist find their niche, grow social followings, & better target collectors.

Community

“I see it as a community first above everything. We want to give back to the art community, rather than taking from it”

Everette Taylor

The community branch of ArtX will assist artist financially. Scholarships launching soon will give artist much need support for studio space, art supplies, or travel to art related events around the globe. The goal is to create an ecosystem of local art events, exposing people to various art collections while providing space for artist to showcase and sell their work.

“I want people, specifically the black community, to realize how important it is to invest back into our creativity and artistry,” he said.

Everette Taylor

Talk about a solution!

We wish Everette Taylor, and ArtX much success in their journey to disrupt institutional art. This ends today’s Tech Talk. We leave you with this quote from Taylor:

People have to understand that art isn’t only something you can love and appreciate, but a way to invest and build generational wealth. Many people from marginalized and underrepresented communities haven’t had the opportunity to be educated. ArtX is going to change that. This is only Phase I of a much bigger plan,” 

Everette Taylor

Remember, #wetoldyou

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